digital publishing

Promotional Material

This poster was uploaded onto a rental car agency website. This poster was used to promote to the audience the car to show how good the car looks and to entice people to rent the car.  The car was made the main focus of the poster with the lighting shining on the car so that the audience can focus on the car  and not on anything else. It has also made the car really shiny and glossy because of the light reflected on the car will make the car look even better and catches the audience’ eyes. They have used a red coloured car and made the background dark to also focus on the car for the same purpose and to entice the audience into renting the car or to look at the cars for rent on the website.

CD covers

This album is from a page called top 30 album covers from the 90’s of an e-magazine, Chive. The purpose of this album cover being put up on the page is to inform the people what are the best album covers from the 90’s and one of it is Bob Marley’s album. It is also for an audience who want to know about albums on the 90’s album cover list. The album was chosen to show that Bob Marley was one of the prominent singers of that era.  They have chosen the album that had word ‘Legend’ in a font size bigger than the other words to emphasise on how good Bob Marley was. They also chose this album cover to make people who have not heard about him to listen to his music. The light was focused on Bob Marley’s face so that the audience will get attracted to the album cover and focus on him .

Adverts

Oasis advert poster

This advert was uploaded onto the Coca-Cola website to promote the Oasis drink. It is also used to get visitors who see the poster to buy  the drink. It is aimed at all ages. The background of poster is bright pink to make the words and the drink prominent and to attract people’s attention. Bright pink is usually associated with happiness and therefore, the company is associating Oasis with happiness. The text of the poster is persuasive to the audience because it wants to make visitors of the website believe that their lunch is boring without the Oasis drink. By making people believe it as such, will get people to buy the drink.

Comparison